With her head in the city and heart in the country, {EM} Reservoir is an intimate representation of designer Erin Murphy's love for things both urban and rustic. Developed for the style enthusiast, {EM} Reservoir is not just for the's a lifestyle.

A passion for design that began on the lap of her Grandmother Carmen, Erin pursued a degree in Apparel & Textile Design in the Midwest before setting out for the Big City. Upon leaving her home in Michigan, Erin landed her first position with Vera Wang working on RTW and bridal. Since her days at Vera Wang, Erin has worked alongside top international designers including Alexander Wang, Narciso Rodriguez and J Mendel. During this time, she fine-tuned her skills and has developed an unmatched hand for draping and an intimate understanding of fabrics.

In addition to a love for design, Erin's passions are waist deep in rivers fly fishing, kayaking along her native shoreline of Michigan, and tackling tomatoes in her home garden up the Hudson. In her early career she worked in the performance industry, which greatly contributes to her ability to incorporate the functionality of fabrics into show-stopping style.

Erin's admiration and journey through two distinct lifestyles, city and country, has brought her vision together. The result is a focus on creating high-end style with unrestricted trailblazing versatility. Erin often describes {EM} Reservoir as "a brand for those that pot and pick their own strawberries before tossing them into a glass of champagne." A perfect representation of her own lifestyle AND wardrobe.